Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.
Today, a customer loyalty programmes is considered a common marketing tool in tourism. It is said that loyalty programmes increase the revenue of a well-handled business, others doubt the effectiveness. Matterhorn Valley Hotels’ loyalty programme is experiencing issues and therefore, a new loyalty programme is necessary.
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Mémoire de bachelor : Haute école de gestion de Genève, 2014 ; TDEE 236.
Metals and Minerals are commodities essential to the development of a country and to the survival of an individual, but the press relates relatively often tragic accidents happening in mines. Moreover, NGOs and other organisations regularly point the finger to the practices of the extractive industry in terms of sustainability. Therefore I wanted to see what the reality was and why companies...
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Mémoire de bachelor : Haute école de gestion de Genève, 2008 ; TDEE 66.
Biofuels are a way of diversifying our fonts of energy and reduce transportation environmental impact. In Europe, the emergence of this market is driven by policy. Biofuels can potentially bring solutions to energy market and give incentives to develop agriculture. But their development created a distortion on the markets and production sustainability is a serious issue. This makes the further...
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Mémoire de master : Haute école de gestion de Genève, 2013 ; MASBA 13.
This study presents a case of Aidan College. The research focus is on the amelioration of web content to recruit students. Interviews, observations, analysis of the second sources, blueprint analysis and benchmarking techniques contributed to the identification of major Internet problems that may negatively influence potential students. The research is based on scientific articles. Main topics...
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Mémoire de master : Haute école de gestion de Genève, 2012.
This paper focuses on end-user energy consumption behaviors with the objective to gather information in order to give more explicit knowledge about demand side. The author chose to adopt a qualitative method for the first part so as to collect an in depth comprehension of energy consumption behavior. Semi-directive interviews addressed different energetic topics such as water, heating,...
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Mémoire de bachelor : Haute école de gestion de Genève, 2013 ; TDEE 174.
This work aims to understand why a Swiss trading company, Glencore, with such a culture of secrecy went public. This study also aims to understand the consequences of this IPO, which led to the merger with Xstrata. This paper was done firstly, through a literature review and secondly, through a qualitative study conducted among people with the skills and knowledge required. The collected data was...
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Mémoire de bachelor : Haute école de gestion de Genève, 2013 ; TDEE 203.
Crude oil is one of the foundations of the global economy. It is extracted in different parts of the world such as North and South America, Asia, Africa and Persian Gulf. It is a very important source of income for developing countries thus, disruptions of production due to geopolitical factors can be devastating for a country’s economy. This research is an attempt to understand the...
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