Università della Svizzera italiana

Auditing the identity of regional wine brands : the case of Swiss Merlot Ticino

Zamparini, Alessandra ; Lurati, Francesco ; Illia, Laura G.

In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405

Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...

Università della Svizzera italiana

Stakeholder perspectives on organizational identity : searching for a relationship approach

Illia, Laura ; Lurati, Francesco

In: Corporate reputation review, 2006, vol. 8, p. 293–304

The present paper discusses the substantial difference for practice of current models of organizational identity which consider directly and indirectly the looking-glass process of organizational identity. The paper pinpoints that some models represent a first useful step for an analysis of external interpretations of the organizations and that others represent an in-depth view of external...

Università della Svizzera italiana

Communicating CSR : practices among Switzerland's top 300 companies

Birth, Gregory ; Illia, Laura ; Lurati, Fransceso ; Zamparini, Alessandra

In: Corporate communications : an international journal, 2008, vol. 13, no. 2, p. 182-196

Purpose – The purpose of this paper is to provide a picture of the practice of corporate social responsibility (CSR) communication among the top 300 companies in Switzerland and to investigate how favorable the cultural context is for this kind of communication. Design/methodology/approach – The investigation of the top 300 companies in Switzerland was conducted using a written survey that...

Università della Svizzera italiana

Auditing regional wine brands : the Merlot Ticino case

Zamparini, Alessandra ; Lurati, Francesco ; Illia, Laura

Small winemaking regions worldwide face intense competition from global brands; as such, their challenge is to promote brands that tell the unique story of the collectivity of regional wineries in order to achieve a favorable reputation for the regional product. This paper introduces a method to audit the communication of regional wine brands, drawing upon branding and corporate identity...

Università della Svizzera italiana

Perceived threat to change in organizational identity and collective self-efficacy in organizations

Illia, Laura

This research documents the empirical results of a study investigating the role of collective selfefficacy for resistance to change in organizational identity. Arising from the belief that members’ threat perception to change in organizational identity creates resistance, thus far studies have explained the existence of this threat perception by focusing on the role of organizational identity...

Università della Svizzera italiana

Communication flow, channels, content and climate in downsizing

Illia, Laura ; Lurati, Francesco ; La Rocca, Antonella

Effective internal communication contributes to the overall organizational communication that aims to maintain a sustainable reputation during times of change. Arising from this belief, this paper aims to develop a theoretical framework in which the type of communication content, flows, channels, and climate better fits into the planning, implementation, and revitalization phases within the...

Università della Svizzera italiana

Consumer boycotts in Switzerland 1994-2004 : typologies and strategies

Illia, Laura ; Lurati, Francesco ; Previatello, Serena

This paper suggests that consumer boycotts target irresponsible behaviors of corporations toward consumer, political, and social issues. After identifying the characteristics of consumer boycotts’ best practices, the paper documents the results of a field study conducted on consumer boycotts in Switzerland. Results reveal its peculiarities compared to the reality in the United States, where...

Università della Svizzera italiana

Perceived threats in changing the traits of organizational identity

Illia, Laura

This research documents the empirical results of intentional change in an organizational identity where resistance emerges. We develop and test a theoretical model describing why members of an organization in such situations of change perceive a threat of organizational identity traits. Research results illustrate that the essentiality of organizational identity traits and their influence on...

Università della Svizzera italiana

Communicating CSR : the practice in the top 300 companies in Switzerland

Birth, Gregory ; Illia, Laura ; Lurati, Francesco ; Zamparini, Alessandra

This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...

Università della Svizzera italiana

Perché emerge la resistenza a cambiare i tratti dell'identità organizzativa?

Illia, Laura

Questo lavoro di ricerca documenta i risultati empirici qualitativi e quantitativi di un caso di studio sul cambiamento identitario de facto di un’organizzazione. In base ad un approccio che integra la prospettiva cognitiva a quella cognitiva psicologica, viene definito un modello teorico che discute perché in situazione di cambiamento i membri dell’organizzazione percepiscono una minaccia...

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1 Illia, Laura G.