Ergebnisse einschränken

Viral marketing strategy for Wiil Ltd.

Pestalozzi, Leonard ; Bonazzi, Riccardo (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.

This thesis aims to test out the credibility of past research done on viral marketing principles combined with the use of emotions to use in short video campaigns to reach viral success. In parallel, it also tests out how well a panel of experts can predict the outcome of video marketing campaigns using an iterative prediction method. Two batches of three videos each were created and posted,...

Analyses et propositions d'amélioration pour «ViewPoint Lodge & Fine Cuisines» : objectifs: dans le contexte actuel de concurrence hôtelière croissante et de boom économique et touristique de la Birmanie, assurer la pérennité de l'entreprise et la satisfaction de la clientèle

Burgener, Vanessa ; Gessler, François (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2013.

ASSESSMENT OF INTERNATIONAL TRADE OPPORTUNITIES IN THE WESAFRICAN REGION FOR THE DEVELOPMENT OF A NEW FAST MOVING CONSUMER GOODS BUSINESS VENTURE

Crettol, Nicolas ; Barbey, Valérie (Dir.)

Mémoire de diplôme HES : Haute Ecole de Gestion & Tourisme, 2007.