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Training of North American travel agents with interactive online learning courses : The case of Switzerland Tourism North America

Ansermet, Lionel ; Salamin, Anne-Dominique (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2015.

With a continuous growth of online booking channels and very knowledgeable consumers, travel advisors must develop strong product knowledge to remain competitive. Interactive online learning courses are often used to train travel professionals, as they offer flexibility and save time and money. New technologies allow learners to interact with the program and be prepared to situations that...