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Università della Svizzera italiana

Disentangling individual phases in the hunted vs. farmed meat supply chain : exploring hunters’ perceptions in Italy

Marescotti, Maria Elena ; Demartini, Eugenio ; Gibbert, Michael ; Viganò, Roberto ; Gaviglio, Anna

In: Foods, 2021, vol. 10, no. 1, p. 15 p

The growing body of literature concerning the hunted wild game meat (HWGM) supply chain is mainly focused on the final consumer, while little is known about upstream production processes. Even though the hunter plays a central role here, it is not well understood how hunters themselves perceive their role in the various phases of the production process. The present study explores Italian...

Consortium of Swiss Academic Libraries

Instrumental and/or Deliberative? A Typology of CSR Communication Tools

Seele, Peter ; Lock, Irina

In: Journal of Business Ethics, 2015, vol. 131, no. 2, p. 401-414

Università della Svizzera italiana

Experimental evidence of unethical gift reconstruction in consumer moral reasoning

Pizzetti, Marta ; Seele, Peter ; Gibbert, Michael

There are empirical evidences that consumers do not walk the talk. Although they express a preference for ethical products, they often consume indifferently. Nonetheless, we know little about the factors that facilitate unethical consumption. This article uses the experimental method to investigate the unethical consumption in the gifting experience context and the impact of psychological...

Università della Svizzera italiana

Auditing the identity of regional wine brands : the case of Swiss Merlot Ticino

Zamparini, Alessandra ; Lurati, Francesco ; Illia, Laura G.

In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405

Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...

Università della Svizzera italiana

Stakeholder perspectives on organizational identity : searching for a relationship approach

Illia, Laura ; Lurati, Francesco

In: Corporate reputation review, 2006, vol. 8, p. 293–304

The present paper discusses the substantial difference for practice of current models of organizational identity which consider directly and indirectly the looking-glass process of organizational identity. The paper pinpoints that some models represent a first useful step for an analysis of external interpretations of the organizations and that others represent an in-depth view of external...

Università della Svizzera italiana

Communicating CSR : practices among Switzerland's top 300 companies

Birth, Gregory ; Illia, Laura ; Lurati, Fransceso ; Zamparini, Alessandra

In: Corporate communications : an international journal, 2008, vol. 13, no. 2, p. 182-196

Purpose – The purpose of this paper is to provide a picture of the practice of corporate social responsibility (CSR) communication among the top 300 companies in Switzerland and to investigate how favorable the cultural context is for this kind of communication. Design/methodology/approach – The investigation of the top 300 companies in Switzerland was conducted using a written survey that...

Università della Svizzera italiana

Communication and management : Researching corporate communication and knowledge communication in organizational settings

Lurati, Francesco ; Eppler, Martin J.

In: Studies in communication sciences, 2006, vol. 6, no. 2, p. 75-98

This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each...

Università della Svizzera italiana

The benefits of synchronous collaborative information visualization : evidence from an experimental evaluation

Bresciani, Sabrina ; Eppler, Martin J.

In: IEEE Transactions on Visualization and Computer Graphics, 2009, vol. 15, no. 6, p. 1073-1080

A great corpus of studies reports empirical evidence of how information visualization supports comprehension and analysis of data. The benefits of visualization for synchronous group knowledge work, however, have not been addressed extensively. Anecdotal evidence and use cases illustrate the benefits of synchronous collaborative information visualization, but very few empirical studies have...

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

Message effectiveness in corporate career websites : analysis of the top 30 employers in Switzerland

Zamparini, Alessandra ; scienze della comunicazione, Università della Svizzera italiana, Svizzera ; Calegari, Paola ; comunicazione, Università della Svizzera italiana, Svizzera ; Lurati, Francesco ; della comunicazione, Università della Svizzera italiana, Svizzera

This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...