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Università della Svizzera italiana

Nuove prospettive di marketing urbano : costruire strategie in rete = New perspectives of urban marketing : building network strategies

Chiapparino, Claudio ; Fiocca, Renato (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2004 ; 2004COM003.

New perspectives of urban marketing suggest to build network strategies to improve cities attractiveness. Isolated quantitative researches cannot represent the multidimensional urban value. So this research, applied to the case of the Lugano area, use a basic qualitative factor of the urban value: stakeholders perception analysis in order to evaluate strengths and weakness, opportunities and...