Affiner les résultats

Collection spécifique

Langue

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

Message effectiveness in corporate career websites : analysis of the top 30 employers in Switzerland

Zamparini, Alessandra ; scienze della comunicazione, Università della Svizzera italiana, Svizzera ; Calegari, Paola ; comunicazione, Università della Svizzera italiana, Svizzera ; Lurati, Francesco ; della comunicazione, Università della Svizzera italiana, Svizzera

This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...

Università della Svizzera italiana

Ethnic concentration, cultural identity and immigrant self-employment in Switzerland

Guerra, Giuliano ; Patuelli, Roberto ; Maggi, Rico

Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...

Università della Svizzera italiana

Darstellung von Übergewicht in Deutschschweizer Printmedien von 1955 bis 2005 = Presentation of obesity in Swiss-German newspapers from 1955 to 2005

Furrer, Cristina ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2009.

Die vorliegende Dissertation geht hypothesengeleitet der Frage nach, wie die Deutschschweizer Presse über Übergewicht berichtet. Übergewicht ist ein Thema, das in den hiesigen Printmedien vor allem in den letzten Jahren steigende Beachtung fand. Aufgekommen ist das gesellschaftliche Bewusstsein für die Übergewichtsthematik in der Schweiz seit Mitte der 1980er Jahre. In der...

Università della Svizzera italiana

Serving different masters : the communication doctorate in the knowledge society

Probst Schilter, Carole ; Poglia, Edo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2009.

The doctorate is a degree that has been influenced by developments in society and higher education over the last decades. The international literature has widely acknowledged differences in the doctorate between disciplines as well as between national contexts. In some contexts, new types of doctoral degrees, including professional doctorates, have emerged. This piece of research is interested in...

Università della Svizzera italiana

Market discipline in banking regulation : theory and evidence from Switzerland

Facchinetti, Matteo ; Barone Adesi, Giovanni (Dir.) ; De Giorgi, Enrico (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007ECO006.

In Switzerland, relatively little effort has been put into assessing the role and potential of market information and market discipline in banking regulation and supervision. This thesis represents the first attempt to address the issue in a comprehensive way. The first two papers explore to what degree the market disciplines Swiss banks, both directly and indirectly. The empirical results...

Università della Svizzera italiana

Communicating CSR : the practice in the top 300 companies in Switzerland

Birth, Gregory ; Illia, Laura ; Lurati, Francesco ; Zamparini, Alessandra

This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...