Thèse de doctorat : Università della Svizzera italiana, 2012 ; 2012ECO001.
The thesis focuses on the determinants of immigrant self-employment rates and self-employment transitions. The research is divided into three chapters. The focus of the first essay is on the effects of group characteristics and market conditions on self-employment propensity of immigrants. The results show that group characteristics such as linguistic ability and time elapsed since...
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Thèse de doctorat : Università della Svizzera italiana, 2011 ; 2011COM006.
Public information campaigns have played an important role in increasing awareness of organ donation and the need for more organ donors. In a recent study, it was found that awareness and knowledge, regarding organ donation, represented only two of several factors in people’s decisions to engage in organ donation-related behaviors (Schulz et al., 2006). In addition, it was noted that the...
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In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405
Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...
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As observed in many advanced economies experiencing an increase of self-employment rates since the late 1970s, a flourishing small- and medium-size enterprise sector is traditionally associated with positive economic development and growth. In the regional context, areas benefiting from an established entrepreneurial culture are in general more successful and innovative, as well as better...
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Thèse de doctorat : Università della Svizzera italiana, 2011.
Strategy in universities has been a controversial issue in scholarly debate. On one side higher education institutions have been considered specific organizations whose essential nature hinders strategy and the coordination and control functions thereby entailed. On the other side, new public management reforms requiring strategic capability to be developed have been the object of critical...
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Theoretical and empirical research suggests a connection between the presence of role models and the emergence of entrepreneurs. Existing entrepreneurs may act as role models for self-employment candidates by providing successful examples. By explicitly considering the self- employment rates of the natives, which may influence locally the decisions of immigrants towards entrepreneurship, we...
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In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...
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Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...
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Thèse de doctorat : Università della Svizzera italiana, 2009.
Die vorliegende Dissertation geht hypothesengeleitet der Frage nach, wie die Deutschschweizer Presse über Übergewicht berichtet. Übergewicht ist ein Thema, das in den hiesigen Printmedien vor allem in den letzten Jahren steigende Beachtung fand. Aufgekommen ist das gesellschaftliche Bewusstsein für die Übergewichtsthematik in der Schweiz seit Mitte der 1980er Jahre. In der...
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