Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM006.
Information and communication practices relating to tourism, as they occur in the frame of the so-called web 2.0, constitute a peculiar context where communicative interactions assume specific features. Prospective tourists face several challenges when making travel decisions because of the very nature of tourism products, which are intangible and perishable, and because of the extraordinary...
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Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM004.
Context: Online public opinions using various forms of social media are generating challenges for the tourism industry, which is intrinsically a “reputation-dependent” domain. Electronic-word-of-mouth (eWOM) has forced destination managers to rethink branding strategies, suggesting a shift from an architecture brand perspective to a live context perspective where travel markets are...
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Thèse de doctorat : Università della Svizzera italiana, 2012 ; 2012COM006.
Since the 1990s, a wide debate has been generated around the "learners-new media dichotomy", with a consequent journalistic reverberation. In particular, expressions like “digital natives”, “Y” generation, or “net-generation” contributed to diffuse the hypothesis that– since the 1980s – a generation of learners with typical characteristics related to their great familiarity with...
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Thèse de doctorat : Università della Svizzera italiana, 2011.
The present dissertation has as a main goal to identify and describe relevant design and communication processes taking place during co-design meetings, in a way suitable to inform practice in similar settings in the field of eLearning design and development. The need for such a research emerges from the inadequacy of prescriptive models that can guide professionals in their communication...
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Thèse de doctorat : Università della Svizzera italiana, 2009.
ELearning provides healthcare professionals an interesting alternative of participating to Continuing Medical Education (CME) activities. It offers the possibility to attend courses at a distance, and it allows creating personal learning schedules without needing to leave the job or the family. Hospitals can choose to organize CME activities for their employees and therefore may also opt to...
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Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007COM007.
The fast integration of Information and Communication Technologies (ICTs) is showing its deep impact onto society in every aspect. Each new technology – and also eLearning – needs to be accepted and integrated in everyday practices. The problem of eLearning acceptance is confirmed by data about abandonment and dropouts of eLearning activities and its relevance emerges clearly in a context...
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Thèse de doctorat : Università della Svizzera italiana, 2006 ; 2006COM001.
L’adozione dell’eLearning è oggi considerata come uno dei maggiori strumenti per modernizzare le università, per migliorare la qualità e la flessibilità dell’insegnamento e per allargare l’offerta educativa a nuovi mercati. Per questo sono nati numerosi programmi nazionali per incentivare l’utilizzo dell’eLearning nelle università. Qualunque sia l’utilizzo specifico...
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