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Usability evaluation of an eLearning course presenting a regional destination : the case of “Ticino Switzerland Travel Specialist”

Kalbaska, Nadzeya ; Jovic, Angelina ; Cantoni, Lorenzo

In: e-review of tourism research, 2012, vol. 10, no. 2, p. 31-34

In recent years Destination Management Organizations (DMOs) have started to offer eLearning courses, which train travel agents and tour operators to promote better tourism destinations. eLearning courses increase marketing activities of a DMO also they meet the needs of travel agents, who are in search of new unique selling points in the threatening context of eTourism disintermediation....