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Università della Svizzera italiana

Shift of reference point and implications on behavioral reaction to gains and losses

Masiero, Lorenzo ; Hensher, David A.

It is widely recognized that individual decision making is subject to the evaluation of gains and losses around a reference point. The estimation of discrete choice models increasingly use data from stated choice experiments which are pivoted around a reference alternative. However, to date, the specification of a reference alternative in transport studies is fixed, whereas it is common to...