In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405
Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...
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In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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In: Journal of clinical medicine, 2020, vol. 9, no. 2, p. 15 p
Novel strategies are needed to address vaccine hesitancy (VH), which correlates with complementary and alternative medicine (CAM). In Switzerland, CAM providers play important roles in vaccine counseling of vaccine hesitant (VH) parents, and traditional vaccination messaging tends to overlook CAM provider perspectives. In the setting of a Swiss national research program on VH, our key strategy ...
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This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...
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Thèse de doctorat : Università della Svizzera italiana, 2009.
This dissertation examines the question, how Swiss German media cover the topic of overweight. Over the last years overweight has gained an increased interest in the Swiss media. The public awareness for overweight and obesity in Switzerland was raised in the mid 1980ies. In newspapers the topic gained public interest in the 1990ies, parallel to the publication of the fourth Swiss report on...
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Thèse de doctorat : Università della Svizzera italiana, 2012 ; 2012ECO001.
The thesis focuses on the determinants of immigrant self-employment rates and self-employment transitions. The research is divided into three chapters. The focus of the first essay is on the effects of group characteristics and market conditions on self-employment propensity of immigrants. The results show that group characteristics such as linguistic ability and time elapsed since...
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In: Advances in Health Sciences Education, 2014, vol. 19, no. 3, p. 311-327
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Thèse de doctorat : Università della Svizzera italiana, 2020 ; 2020ECO012.
This thesis contributes to the International Economics by considering how the openness of an economy and the linkages with other countries matter for the local economic growth. The first strength and the fil rouge of this study is the use of the economic complexity as a measure to identify the strategic sectors that generate larger spillovers and benefits to the economy. Secondly, the use of...
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In: International Journal of Public Health, 2012, vol. 57, no. 6, p. 861-866
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Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...
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