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Università della Svizzera italiana

Communicating CSR : the practice in the top 300 companies in Switzerland

Birth, Gregory ; Illia, Laura ; Lurati, Francesco ; Zamparini, Alessandra

This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

Micro-cultural differences in Switzerland : The effectiveness of targeted promotional messages in the field of organ donation

Dunkel, Anke ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011 ; 2011COM006.

Public information campaigns have played an important role in increasing awareness of organ donation and the need for more organ donors. In a recent study, it was found that awareness and knowledge, regarding organ donation, represented only two of several factors in people’s decisions to engage in organ donation-related behaviors (Schulz et al., 2006). In addition, it was noted that the...

Università della Svizzera italiana

Market discipline in banking regulation : theory and evidence from Switzerland

Facchinetti, Matteo ; Barone Adesi, Giovanni (Dir.) ; De Giorgi, Enrico (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007ECO006.

In Switzerland, relatively little effort has been put into assessing the role and potential of market information and market discipline in banking regulation and supervision. This thesis represents the first attempt to address the issue in a comprehensive way. The first two papers explore to what degree the market disciplines Swiss banks, both directly and indirectly. The empirical results...

Università della Svizzera italiana

Strategy as evolutionary path : Five higher education institutions on the move

Fumasoli, Tatiana ; Poglia, Edo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011.

Strategy in universities has been a controversial issue in scholarly debate. On one side higher education institutions have been considered specific organizations whose essential nature hinders strategy and the coordination and control functions thereby entailed. On the other side, new public management reforms requiring strategic capability to be developed have been the object of critical...

Università della Svizzera italiana

Darstellung von Übergewicht in Deutschschweizer Printmedien von 1955 bis 2005 = Presentation of obesity in Swiss-German newspapers from 1955 to 2005

Furrer, Cristina ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2009.

Die vorliegende Dissertation geht hypothesengeleitet der Frage nach, wie die Deutschschweizer Presse über Übergewicht berichtet. Übergewicht ist ein Thema, das in den hiesigen Printmedien vor allem in den letzten Jahren steigende Beachtung fand. Aufgekommen ist das gesellschaftliche Bewusstsein für die Übergewichtsthematik in der Schweiz seit Mitte der 1980er Jahre. In der...

Università della Svizzera italiana

Within the technical image : an alternative reading of contemporary Swiss-German architecture

Grignolo, Roberta

In: Form-finding, form-shaping, designing architecture : experimental, aesthetical, and ethical approaches to form in recent and postwar architecture = approcci sperimentali, estetici ed etici alla forma in architettura, dal dopoguerra ad oggi, 2015, p. 145-157

Università della Svizzera italiana

Ethnic concentration, cultural identity and immigrant self-employment in Switzerland

Guerra, Giuliano ; Patuelli, Roberto ; Maggi, Rico

Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...

Università della Svizzera italiana

The influence of role models on immigrant self-employment : a spatial analysis for Switzerland

Guerra, Giuliano ; economiche, Università della Svizzera italiana, Svizzera ; Patuelli, Roberto ; economiche, Università della Svizzera italiana, Svizzera

Theoretical and empirical research suggests a connection between the presence of role models and the emergence of entrepreneurs. Existing entrepreneurs may act as role models for self-employment candidates by providing successful examples. By explicitly considering the self- employment rates of the natives, which may influence locally the decisions of immigrants towards entrepreneurship, we...

Università della Svizzera italiana

Determinants of immigrant self-employment rates and self-employment transitions : evidence from Switzerland

Guerra, Giuliano ; Maggi, Rico (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2012 ; 2012ECO001.

The thesis focuses on the determinants of immigrant self-employment rates and self-employment transitions. The research is divided into three chapters. The focus of the first essay is on the effects of group characteristics and market conditions on self-employment propensity of immigrants. The results show that group characteristics such as linguistic ability and time elapsed since...