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Università della Svizzera italiana

Justifying age thresholds for mammographic screening: an application of pragma-dialectical argumentation theory

Schulz, Peter J. ; Meuffels, Bert

In: Health Communication, 2012, vol. 2, no. 2012, p. 167-178

Information campaigns on breast cancer screening in the Netherlands need to convince women above 50 years of age to have biannual mammography, and women below 50 years of age that regular mammograms are not recommended for them. This article reports the results of two experiments in which the construction of the persuasive messages was informed by argumentation-theoretical insights. No...

Università della Svizzera italiana

Do journalists' opinions affect news selection in a low-key conflict? : Newspaper coverage of the discussion of smoking bans in Switzerland

Schulz, Peter J. ; Hartung, Uwe ; Fiordelli, Maddalena

In: Journalism and mass communication quarterly, 2012, vol. 89, no. 3, p. 414-430

This quantitative content analysis applies the theory of instrumental actualization to Swiss newspaper coverage of smoking bans in public places. The theory holds that journalists' opinions affect news selection; it is studied here for the weighting and evaluation of arguments in news stories. The editorial stance of newspapers was related to the weighting of argumentative fields and the...

Università della Svizzera italiana

Design and implementation of a web-based tailored gymnasium to enhance self-management of fibromyalgia

Camerini, Luca ; Giacobazzi, Michele ; Boneschi, Marco ; Schulz, Peter J. ; Rubinelli, Sara

In: User modelling and user-adapted interaction, 2011, vol. 21, p. 485-511

The aim of this article is to describe the design and development of an online gymnasium that proposes personalized exercise videos to users affected by fibromyalgia. Fibromyalgia syndrome is a chronic condition characterized by widespread pain in muscles, ligaments and tendons, usually associated with sleep disorders and fatigue. Physical exercise is considered as an important component of...

Università della Svizzera italiana

Coping with chronic lower back pain : designing and testing the online tool ONESELF

Schulz, Peter J. ; Rubinelli, Sara ; Caiata Zufferey, Maria ; Hartung, Uwe

In: Journal of computer-mediated communication, 2010, vol. 15, no. 4, p. 625-645

A website was designed in order to help patients with chronic lower back pain (cLBP) to cope with their condition, relying on the concept of health literacy. A sample of 748 chronic or potentially chronic LBP patients were asked to regularly visit the site for a period of 12 months. The intervention was evaluated quantitatively (both preuse and postuse surveys, logfiles) and qualitatively....

Università della Svizzera italiana

Marketing and pricing strategies of online pharmacies

Levaggi, Rosella ; Orizio, Grazia ; Domenighini, Serena ; Bressanelli, Maura ; Schulz, Peter J. ; Zani, Claudia ; Caimi, Luigi ; Gelatti, Umberto

In: Health policy, 2009, vol. 92, no. 2-3, p. 187-196

Internet and e-commerce have profoundly changed society, the economy, and the world of health care. The web offers opportunities to improve health, but it may also represent a big health hazard since it is a basically unregulated market with very low consumer protection. In this paper we analyze marketing and pricing strategies of online pharmacies (OPs). Our analysis shows that OPs use...