Università della Svizzera italiana

Quasimartingales with a linearly ordered index set

Cassese, Gianluca ; della Svizzera italiana, Svizzera

In: Statistics & probability letters, 2010, vol. 80, no. 5-6, p. 421-426

We consider quasi-martingales indexed by a linearly order set. We show that such processes are isomorphic to a given class of (finitely additive) measures. From this result we easily derive the classical theorem of Stricker as well as the decompositions of Riesz, Rao and the supermartingale decomposition of Doob and Meyer.

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

General saddlepoint approximations of marginal densities and tail probabilities

Gatto, Riccardo ; Ronchetti, Elvezio ; della Svizzera italiana, Svizzera

In: Journal of the American statistical association, 1996, vol. 91, no. 434, p. 666-673

Saddlepoint approximations of marginal densities and tail probabilities of general nonlinear statistics are derived. They are based on the expansion of the statistic up to the second order. Their accuracy is shown in a variety of examples, including logit and probit models and rank estimators for regression.