Università della Svizzera italiana

Communication flow, channels, content and climate in downsizing

Illia, Laura ; Lurati, Francesco ; La Rocca, Antonella

Effective internal communication contributes to the overall organizational communication that aims to maintain a sustainable reputation during times of change. Arising from this belief, this paper aims to develop a theoretical framework in which the type of communication content, flows, channels, and climate better fits into the planning, implementation, and revitalization phases within the...