In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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In: IEEE Transactions on Visualization and Computer Graphics, 2009, vol. 15, no. 6, p. 1073-1080
A great corpus of studies reports empirical evidence of how information visualization supports comprehension and analysis of data. The benefits of visualization for synchronous group knowledge work, however, have not been addressed extensively. Anecdotal evidence and use cases illustrate the benefits of synchronous collaborative information visualization, but very few empirical studies have...
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In this article, we critically review the current literature on alliance formation and management with a particular emphasis on small businesses, and on managerial implications for start-up enterprises. In the beginning of the article, we discuss the advantages and the challenges of inter-organizational collaboration, by taking the perspective of technology-driven start-ups operating in...
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In this paper, we establish the concept of knowledge visualization and review the state-of-theart in this emergent domain. We define the concept and differentiate it from information visualization. We describe select background disciplines and potential application fields. Various knowledge visualization types are distinguished and examples of their real-life application are provided and...
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Based on literature from the domains of organization science, marketing, accounting, and management information systems, this review article examines the theoretical basis of the information overload discourse and presents an overview of the main definitions, situations, causes, effects, and countermeasures. It analyses the contributions from the last thirty years to consolidate the existing...
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In this article, we examine the use of visual representations for the business strategy process (from strategic analysis and strategy development to strategic planning and implementation). Starting with a review of literature, we show that visualization can address many of the cognitive, social, and emotional challenges of the strategy process, if visualization is understood as a participatory...
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This article reports on the results of an intercultural card sorting experiment with 104 students in Beijing and Cambridge to identify similarities and differences in the interpretation of visual business communication formats. The results show that English and Chinese strategy students differ dramatically in terms of their similarity and grouping decisions of business diagrams. The results...
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In: Journal of knowledge management, 2007, vol. 11, no. 4, p. 112-122
The purpose of this article is to explore the potential of visualization for corporate knowledge management. The employed methodology consists of a taxonomy of visualization formats that are embedded in a conceptual framework to guide the application of visualization in knowledge management according to the type of knowledge that is visualized, the knowledge management objective, the target...
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In: Knowledge and process management, 2008, vol. 15, no. 1, p. 59-71
This article discusses pragmatic ways of classifying knowledge maps to give an overview of their application contexts and formats. In the article, we show where and how the term knowledge map has been previously used and what criteria must be met in a sound and useful knowledge map classification that can support knowledge management processes. Various classification principles are presented and...
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