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Università della Svizzera italiana

Destination online travel reviews : An argumentative and textual genre perspective

De Ascaniis, Silvia ; Cantoni, Lorenzo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM006.

Information and communication practices relating to tourism, as they occur in the frame of the so-called web 2.0, constitute a peculiar context where communicative interactions assume specific features. Prospective tourists face several challenges when making travel decisions because of the very nature of tourism products, which are intangible and perishable, and because of the extraordinary...

Università della Svizzera italiana

Destination reputation in online media : Covered topics and perceived online dominant opinion

Marchiori, Elena ; Cantoni, Lorenzo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM004.

Context: Online public opinions using various forms of social media are generating challenges for the tourism industry, which is intrinsically a “reputation-dependent” domain. Electronic-word-of-mouth (eWOM) has forced destination managers to rethink branding strategies, suggesting a shift from an architecture brand perspective to a live context perspective where travel markets are...

2 results 1