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Università della Svizzera italiana

Within the technical image : an alternative reading of contemporary Swiss-German architecture

Grignolo, Roberta

In: Form-finding, form-shaping, designing architecture : experimental, aesthetical, and ethical approaches to form in recent and postwar architecture = approcci sperimentali, estetici ed etici alla forma in architettura, dal dopoguerra ad oggi, 2015, p. 145-157

Università della Svizzera italiana

Determinants of immigrant self-employment rates and self-employment transitions : evidence from Switzerland

Guerra, Giuliano ; Maggi, Rico (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2012 ; 2012ECO001.

The thesis focuses on the determinants of immigrant self-employment rates and self-employment transitions. The research is divided into three chapters. The focus of the first essay is on the effects of group characteristics and market conditions on self-employment propensity of immigrants. The results show that group characteristics such as linguistic ability and time elapsed since...

Università della Svizzera italiana

Auditing the identity of regional wine brands : the case of Swiss Merlot Ticino

Zamparini, Alessandra ; Lurati, Francesco ; Illia, Laura G.

In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405

Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...

Università della Svizzera italiana

The role of job satisfaction in transitions into self-employment

Guerra, Giuliano

As observed in many advanced economies experiencing an increase of self-employment rates since the late 1970s, a flourishing small- and medium-size enterprise sector is traditionally associated with positive economic development and growth. In the regional context, areas benefiting from an established entrepreneurial culture are in general more successful and innovative, as well as better...

Università della Svizzera italiana

Strategy as evolutionary path : Five higher education institutions on the move

Fumasoli, Tatiana ; Poglia, Edo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011.

Strategy in universities has been a controversial issue in scholarly debate. On one side higher education institutions have been considered specific organizations whose essential nature hinders strategy and the coordination and control functions thereby entailed. On the other side, new public management reforms requiring strategic capability to be developed have been the object of critical...

Università della Svizzera italiana

The influence of role models on immigrant self-employment : a spatial analysis for Switzerland

Guerra, Giuliano ; economiche, Università della Svizzera italiana, Svizzera ; Patuelli, Roberto ; economiche, Università della Svizzera italiana, Svizzera

Theoretical and empirical research suggests a connection between the presence of role models and the emergence of entrepreneurs. Existing entrepreneurs may act as role models for self-employment candidates by providing successful examples. By explicitly considering the self- employment rates of the natives, which may influence locally the decisions of immigrants towards entrepreneurship, we...

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

Message effectiveness in corporate career websites : analysis of the top 30 employers in Switzerland

Zamparini, Alessandra ; scienze della comunicazione, Università della Svizzera italiana, Svizzera ; Calegari, Paola ; comunicazione, Università della Svizzera italiana, Svizzera ; Lurati, Francesco ; della comunicazione, Università della Svizzera italiana, Svizzera

This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...

Università della Svizzera italiana

Ethnic concentration, cultural identity and immigrant self-employment in Switzerland

Guerra, Giuliano ; Patuelli, Roberto ; Maggi, Rico

Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...