Thèse de doctorat : Università della Svizzera italiana, 2014 ; 2014COM012.
This paper explores from a perspective of intercultural communication young people’s attitudes towards "others". Moreover, it examines whether this attitudes are related to the fact of having a migration background or not. Is there a difference between youngsters with and without a migration background? Previously released studies have already pointed out that apparently negative attitudes...
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Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM001.
The study focuses on whether and to what extent advertisers may influence the editorial content of free and traditional newspapers in the German part of Switzerland. Fierce competition between media conglomerates and declining newspaper circulation rates aggravate the struggle for financial resources. As a result, advertising is more likely to exert a strong influence on the daily decision...
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Thèse de doctorat : Università della Svizzera italiana, 2009.
This dissertation examines the question, how Swiss German media cover the topic of overweight. Over the last years overweight has gained an increased interest in the Swiss media. The public awareness for overweight and obesity in Switzerland was raised in the mid 1980ies. In newspapers the topic gained public interest in the 1990ies, parallel to the publication of the fourth Swiss report on...
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Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007COM008.
Over the last decade a constantly growing prevalence of the obesity problem in industrialized nations has intensified the health and lifestyle discussion, particularly regarding the topics of nutrition and physical exercise. This elevated attention is also due to an increased awareness towards these topics by various information sources, in particular by the mass media. Whilst the market of...
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