In: Studies in communication sciences, 2006, vol. 6, no. 2, p. 75-98
This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each...
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In: IEEE Transactions on Visualization and Computer Graphics, 2009, vol. 15, no. 6, p. 1073-1080
A great corpus of studies reports empirical evidence of how information visualization supports comprehension and analysis of data. The benefits of visualization for synchronous group knowledge work, however, have not been addressed extensively. Anecdotal evidence and use cases illustrate the benefits of synchronous collaborative information visualization, but very few empirical studies have...
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In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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In: Knowledge and process management, 2008, vol. 15, no. 1, p. 59-71
This article discusses pragmatic ways of classifying knowledge maps to give an overview of their application contexts and formats. In the article, we show where and how the term knowledge map has been previously used and what criteria must be met in a sound and useful knowledge map classification that can support knowledge management processes. Various classification principles are presented and...
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In: Journal of knowledge management, 2007, vol. 11, no. 4, p. 112-122
The purpose of this article is to explore the potential of visualization for corporate knowledge management. The employed methodology consists of a taxonomy of visualization formats that are embedded in a conceptual framework to guide the application of visualization in knowledge management according to the type of knowledge that is visualized, the knowledge management objective, the target...
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