In: Discourse studies, 2012, vol. 14, no. 2, p. 197-216
On the basis of a case-study based on the argumentative analysis of news in the press, this paper introduces and discusses strategic manoeuvring with contextual frames. Drawing on the linguistic notion of frame, I introduce the concept of contextual frame to refer to the news context, i.e. the background against which a certain event is presented as a piece of news. I argue that newspapers and...
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In: Studies in communication sciences, 2009, vol. 9, no. 2, p. 59-78
This paper considers argumentation in the context of the current economic-financial crisis by focusing on the attempt made by UBS bank to retain stakeholders’ confidence. as a case in point, i analyze a press release through which the bank announces important changes in the Board of Directors. the text includes a clearly argumentative aim: convince stakeholders, in particular clients, to...
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