This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...
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In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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In: Journal of clinical medicine, 2020, vol. 9, no. 2, p. 15 p
Novel strategies are needed to address vaccine hesitancy (VH), which correlates with complementary and alternative medicine (CAM). In Switzerland, CAM providers play important roles in vaccine counseling of vaccine hesitant (VH) parents, and traditional vaccination messaging tends to overlook CAM provider perspectives. In the setting of a Swiss national research program on VH, our key strategy ...
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In: Vaccine: X, 2021, vol. 8, p. 7
Background: The Covid-19 pandemic is causing unprecedented disruption and suffering to people across the globe, with a disproportionate toll on the elderly. The development and equitable distribution of a vaccine seems to be the most promising and sustainable route ahead. The goal of this study was to explore older adults’ attitudes towards and beliefs regarding the Covid-19 vaccination in...
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In: Advances in Health Sciences Education, 2014, vol. 19, no. 3, p. 311-327
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In: Form-finding, form-shaping, designing architecture : experimental, aesthetical, and ethical approaches to form in recent and postwar architecture = approcci sperimentali, estetici ed etici alla forma in architettura, dal dopoguerra ad oggi, 2015, p. 145-157
Nel corso degli anni Novanta del XX secolo, l’involucro esterno è diventato un elemento cruciale dell’architettura costruita. Ma tutte le “architetture epiteliali” possono essere lette secondo le medesime chiavi di lettura? Il testo indaga cosa si cela dietro o, ancora meglio, dentro agli spettacolari involucri dell’architettura recente e alle loro forme apparentemente arbitrarie....
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Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...
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Theoretical and empirical research suggests a connection between the presence of role models and the emergence of entrepreneurs. Existing entrepreneurs may act as role models for self-employment candidates by providing successful examples. By explicitly considering the self- employment rates of the natives, which may influence locally the decisions of immigrants towards entrepreneurship, we...
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As observed in many advanced economies experiencing an increase of self-employment rates since the late 1970s, a flourishing small- and medium-size enterprise sector is traditionally associated with positive economic development and growth. In the regional context, areas benefiting from an established entrepreneurial culture are in general more successful and innovative, as well as better...
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In: Higher Education, 2008, vol. 56, no. 1, p. 45-58
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