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Regaining trust through argumentation in the context of the current financial-economic crisis

Palmieri, Rudy

In: Studies in communication sciences, 2009, vol. 9, no. 2, p. 59-78

This paper considers argumentation in the context of the current economic-financial crisis by focusing on the attempt made by UBS bank to retain stakeholders’ confidence. as a case in point, i analyze a press release through which the bank announces important changes in the Board of Directors. the text includes a clearly argumentative aim: convince stakeholders, in particular clients, to...