In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405
Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...
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In: Corporate reputation review, 2006, vol. 8, p. 293–304
The present paper discusses the substantial difference for practice of current models of organizational identity which consider directly and indirectly the looking-glass process of organizational identity. The paper pinpoints that some models represent a first useful step for an analysis of external interpretations of the organizations and that others represent an in-depth view of external...
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In: Studies in communication sciences, 2006, vol. 6, no. 2, p. 75-98
This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each...
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This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...
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Small winemaking regions worldwide face intense competition from global brands; as such, their challenge is to promote brands that tell the unique story of the collectivity of regional wineries in order to achieve a favorable reputation for the regional product. This paper introduces a method to audit the communication of regional wine brands, drawing upon branding and corporate identity...
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Effective internal communication contributes to the overall organizational communication that aims to maintain a sustainable reputation during times of change. Arising from this belief, this paper aims to develop a theoretical framework in which the type of communication content, flows, channels, and climate better fits into the planning, implementation, and revitalization phases within the...
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This paper suggests that consumer boycotts target irresponsible behaviors of corporations toward consumer, political, and social issues. After identifying the characteristics of consumer boycotts’ best practices, the paper documents the results of a field study conducted on consumer boycotts in Switzerland. Results reveal its peculiarities compared to the reality in the United States, where...
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This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...
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The present paper discusses the substantial difference for practice of current models of the relational nature of organizational identity which consider directly and indirectly the lookingglass process of organizational identity. The paper pinpoints that some models represent first useful step for an analysis of external interpretations of the organizations and that others represent an in-depth...
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