Università della Svizzera italiana

The benefits of synchronous collaborative information visualization : evidence from an experimental evaluation

Bresciani, Sabrina ; Eppler, Martin J.

In: IEEE Transactions on Visualization and Computer Graphics, 2009, vol. 15, no. 6, p. 1073-1080

A great corpus of studies reports empirical evidence of how information visualization supports comprehension and analysis of data. The benefits of visualization for synchronous group knowledge work, however, have not been addressed extensively. Anecdotal evidence and use cases illustrate the benefits of synchronous collaborative information visualization, but very few empirical studies have...

Università della Svizzera italiana

Brand new ventures? : insights on start-up’s branding practices

Bresciani, Sabrina ; della Svizzera italiana, Svizzera ; Eppler, Martin J.

In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366

This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...

Università della Svizzera italiana

Building and managing strategic alliances in technology-driven start-ups : a critical review of literature

Comi, Alice ; Eppler, Martin J.

In this article, we critically review the current literature on alliance formation and management with a particular emphasis on small businesses, and on managerial implications for start-up enterprises. In the beginning of the article, we discuss the advantages and the challenges of inter-organizational collaboration, by taking the perspective of technology-driven start-ups operating in...

Università della Svizzera italiana

Communicating with diagrams: how intuitive and cross-cultural are business graphics? : results of image sorting experiments with strategy students in the United Kingdom and China

Eppler, Martin J. ; Ge, Jianxin

This article reports on the results of an intercultural card sorting experiment with 104 students in Beijing and Cambridge to identify similarities and differences in the interpretation of visual business communication formats. The results show that English and Chinese strategy students differ dramatically in terms of their similarity and grouping decisions of business diagrams. The results...

Università della Svizzera italiana

Communication and management : Researching corporate communication and knowledge communication in organizational settings

Lurati, Francesco ; Eppler, Martin J.

In: Studies in communication sciences, 2006, vol. 6, no. 2, p. 75-98

This article describes two areas of research in the field of communication within the context of organizations: corporate communication and knowledge communication. In the first part of the article it is argued that there is a clear distinction between strategic and tactical communication and it is shown that very often these two domains are confused. Then the theoretical backgrounds of each...

Università della Svizzera italiana

A framework for information overload research in organizations : insights from organization science, accounting, marketing, MIS, and related disciplines

Eppler, Martin J. ; Mengis, Jeanne

Based on literature from the domains of organization science, marketing, accounting, and management information systems, this review article examines the theoretical basis of the information overload discourse and presents an overview of the main definitions, situations, causes, effects, and countermeasures. It analyses the contributions from the last thirty years to consolidate the existing...

Università della Svizzera italiana

Knowledge communication problems between experts and managers : an analysis of knowledge transfer in decision processes

Eppler, Martin J.

This article proposes a communication perspective on the problem of knowledge transfer between experts and managers in organizational decision making processes. We outline why this perspective is important and we show where and when knowledge communication matters. After an overview of typical knowledge communication situations in management, we define knowledge communication and differentiate it...

Università della Svizzera italiana

Knowledge integration in face-to-face communication and the moderating effect of a collaborative visualization tool

Mengis, Jeanne ; Eppler, Martin J.

This paper sheds light on the communication process through which experts and decision makers integrate their domain specific knowledge in decision making situations and argues for the benefit of software-supported visualization of contributions. Understanding both decision making and knowledge integration as communicative processes, we present a short review of literature on the concept of...

Università della Svizzera italiana

Knowledge visualization : towards a new discipline and its fields of application

Eppler, Martin J. ; Burkhard, Remo A.

In this paper, we establish the concept of knowledge visualization and review the state-of-theart in this emergent domain. We define the concept and differentiate it from information visualization. We describe select background disciplines and potential application fields. Various knowledge visualization types are distinguished and examples of their real-life application are provided and...