Università della Svizzera italiana

Micro-cultural differences in Switzerland : The effectiveness of targeted promotional messages in the field of organ donation

Dunkel, Anke ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2011 ; 2011COM006.

Public information campaigns have played an important role in increasing awareness of organ donation and the need for more organ donors. In a recent study, it was found that awareness and knowledge, regarding organ donation, represented only two of several factors in people’s decisions to engage in organ donation-related behaviors (Schulz et al., 2006). In addition, it was noted that the...

Università della Svizzera italiana

Darstellung von Übergewicht in Deutschschweizer Printmedien von 1955 bis 2005 = Presentation of obesity in Swiss-German newspapers from 1955 to 2005

Furrer, Cristina ; Schulz, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2009.

This dissertation examines the question, how Swiss German media cover the topic of overweight. Over the last years overweight has gained an increased interest in the Swiss media. The public awareness for overweight and obesity in Switzerland was raised in the mid 1980ies. In newspapers the topic gained public interest in the 1990ies, parallel to the publication of the fourth Swiss report on...