Consortium of Swiss Academic Libraries

The Ethical Backlash of Corporate Branding

Palazzo, Guido ; Basu, Kunal

In: Journal of Business Ethics, 2007, vol. 73, no. 4, p. 333-346

Consortium of Swiss Academic Libraries

The emergence of the identity of a fictional expert advice-giver in an American Internet advice column

Locher, Miriam A. ; Hoffmann, Sebastian

In: Text & Talk - An Interdisciplinary Journal of Language, Discourse Communication Studies, 2006, vol. 26, no. 1, p. 69-106