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Haute école de gestion de Genève

Spain and Switzerland: observation of the management of the Covid-19 crisis and its economic impact

Poch, Julien ; Pasche, Cyril (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDEE 455.

Under normal conditions, economies go through boom-and-bust cycles. Covid-19 highlighted the problem of uncertainty in the economy that authors such as Frank Knight have proposed, particularly the unpredictable nature of economic systems. It is in this aspect that the analysis of the phenomenon is of particular interest, with the aim of understanding the repercussions that the response, in the...

Haute école de gestion de Genève

OAIS compliant digital archiving in DNA

Andriamahady, Dina ; Makhlouf Shabou, Basma (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDB 2462.

Time and space have been among the main concerns for archivists for a very long time. In other words, how to keep information accessible and understandable for the longest time and how to organize the ever-growing amount of data. Average storage media longevity is short from an archival point of view and similarly, technological progress leads to media obsolescence. Furthermore, media decay over...

Haute école de gestion de Genève

Is Instagram’s shift from social media to social commerce legitimate ?

Moradabbasi, Azita ; Dauverné, Astrid (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 70.

This research aims to analyse to what extent can Instagram influence the purchasing decision of cosmetics amongst Swiss women and become a relevant distribution channel for brands. The first section of the document presents the evolution of Instagram since its creation and allows to assess its importance in today’s society. It discusses its functionalities that not only reflect its initial...

Haute école de gestion de Genève

How much can bulk stores help reduce carbon footprint by limiting plastic food packaging ?

Jarel Rodriguez, Anaïs ; Milet, Emmanuel (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 67.

This report focuses on the quantity of food packaging waste consumed by an average single individual, residing in Switzerland. It is based on the household budget survey published by the Federal Statistical Office (FSO). This budget survey mentions the food quantities monthly consumed by a single individual and thus, the packaging waste could be computed accordingly. The objective is to compare...

Haute école de gestion de Genève

Quinoa steaks : can the Latin American city Lima be the next target market for this meat substitute ?

Senra Rojas, Angela ; Depetris-Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 68.

The market for meat substitutes has been booming in recent years. According to a study published by Fortune Business Insights, it was worth USD 4.4 billion in 2018 and is projected to almost double by 2026, with a CAGR1 of 8.4%. The rising popularity of the vegan diet as well as the growing interest in food safety and the environment have placed these alternatives in a prominent position...

Haute école de gestion de Genève

The Millennial workforce : how companies in Geneva could involve this generation to achieve an inclusive workplace and revitalize engagement for all generations

Ansaah, Britny ; Walden, Dana (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 71.

The ability of an organization to foster diversity as a result of having a multigenerational workforce is crucial, but diversity alone does not grow a business unless the different generations are willing to connect their diverse and unique talents. A multigenerational workforce is very diverse in terms of behaviors, values, perceptions, communication styles, working styles, leadership styles, as...

Haute école de gestion de Genève

How can distributed ledger technology systems accelerate the adoption of eHealth solutions by patients

Rattazi, Camille ; Herniman, John (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 72.

This report’s goal is to understand how distributed ledger technology systems, especially blockchain, are beneficial in terms of eHealth adoption and patients control of their health data. According to an executive in a multinational company of the health industry, “private data limits the growth of eHealth but also represent a better future. We must be inventive, or we will never get to...

Haute école de gestion de Genève

Multi-generational teams : the appropriate leadership style to achieve positive team dynamics : Which leadership style should leaders of multi-generational teams adopt to achieve positive team dynamics in medium-sized to big multinationals located in Geneva ?

Chikono, Charlene ; Walden, Dana (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 73.

Over the course of many decades, the level of importance attributed to generational dif-ferences has considerably increased. In recent years, the topic of generations has been the focus of numerous academic papers, books, articles, and blogs. Companies are faced with the pressure of how they acknowledge such age differences in the makeup of the workforce as part of the Diversity and Inclusion...

Haute école de gestion de Genève

Partner selection process for a Swiss medical equipment start-up

Delacoste, Coralie ; Willson, Philip (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 74.

This Bachelor thesis intends to answer to the need of a medical equipment start-up company which has to select a partner to perform the role of integrator in its global supply chain. This is a typical partner selection problem that is addressed in this work through a linear weighting model integrating both qualitative and quantitative variables. The criteria are selected by reviewing the...

Haute école de gestion de Genève

French-speaking Swiss coffee consumer habits and coffee farmers’ living conditions

Dupont-Wuillemin, Fanny ; Shepherd, Mark (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 75.

The coffee industry and particularly coffee producers are facing difficult and challenging times. For years coffee prices have been falling and therefore producers have seen their revenue shrinking. This situation can be somewhat counterintuitive for French-speaking Swiss coffee consumers who have seen the selling price of their caffeine intake increase over time. However, the drop in coffee...