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Haute école de gestion de Genève

How does the knowledge of Swiss consumers on palm oil affects consumption patterns?

Abbondioli, Estelle ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 29.

Palm oil is the most produced vegetable oil and accounts for 30% of the global vegetable oil production. This significant production generates negative externalities such as contributing to climate change, deforestation of the rainforests and biodiversity loss. However, this vegetable oil holds many advantages as well, such as having the highest agricultural yield, creating jobs and wealth for...

Haute école de gestion de Genève

The industry of microbreweries in the canton of Geneva : what are the current challenges faced by microbreweries in the market of Geneva and who are their customers ?

Cochard, David ; Milet, Emmanuel (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 54.

Switzerland is the country with the highest number of breweries per capita in the world (Genillard, 2018). In 2019, the number of microbreweries is around 1000. However, it has not always been the case that Switzerland was the leading country in terms of number of microbreweries. Indeed, in 1990, there were only 32 microbreweries in Switzerland. This phenomenon is something recent and even if the...

Haute école de gestion de Genève

What differences exist between Lavaux’s perception and its promoted image, and how can the promotion be adjusted to ensure consistency and improve the knowledge of the area?

Crot, Céline ; Depetris-Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 55.

Lavaux, the Swiss vineyard which has been part of the UNESCO World Heritage List since 2007, is renowned for its terrace vineyards, its traditions, its breath-taking views on the Geneva Lake, and its unique landscape configuration. The purpose of this report is to provide an in-depth analysis of the perception and behaviour of the public towards Lavaux, and to compare them with the promotion of...

Haute école de gestion de Genève

How could Tippytea penetrate the organic, sustainable and premium Swiss tea market?

Culebras Almeida, Ana ; Mugione, Fiorina (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 34.

The research’s goal is to provide insights about tea market opportunities in Switzerland, and to analyse how a Small and Medium-Sized Enterprise (SMEs) from Ecuador can deal with the export process for the first time and build up a business strategy to enter a new market. The report analysed the different barriers such as, the poor infrastructure, lack of access to new technologies and...

Haute école de gestion de Genève

A cluster analysis of multidimensional poverty in Switzerland : Cahier de recherche

Ferro Luzzi, Giovanni ; Flückiger, Yves ; Weber, Sylvain

The measurement of poverty has often been criticized for relying solely on measures of financial deprivation. Poverty being a multidimensional state, related to health, schooling, living environment, psychological state as well as social tides, care should be taken to integrate these various components to have a proper picture of poverty. This is especially true for rich countries where poor...

Haute école de gestion de Genève

Towards a removal of the rental value coupled with the abrogation of parallel tax deductions : what is at stake ?

Garcia Orgueira, Ivan ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 58.

No one can question the critical role that the real estate market represents for its economy, either by its size or its particularities. In Switzerland, the current tax system requires all property owners to pay a tax on the rental value, a fictitious taxable income that is calculated according to the potential income that the landlord could have generated if he rented his property to a third...

Haute école de gestion de Genève

Risks and opportunities for the Swiss watch industry

Kenel, Alexander ; Pasche, Cyril (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDEE 372.

In the first part of my bachelor thesis I am presenting the watch industry in Switzerland. My goal is to impart the most essential information to convey a good overview about this highly interesting domain. I am explaining the current state of the sector, but also important historical events like the quartz crisis from the 1970ies. Furthermore, there is an introduction to the most important Swiss...

Haute école de gestion de Genève

Acceptance of digital payment methods in Switzerland

Milla Rodriguez, Allison ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 41.

The advent of the technology brings new possibilities in term of payment solutions and as a consequence the use of cash is declining. There are even regulations that force people to pay by electronic methods depending on the amount/or the country. These regulations limit the amount of cash in a single transaction to combat illegal practices. Indeed, cashless payment methods offer transparency and...

Haute école de gestion de Genève

Introducing an e-marketplace and phygital store to the Swiss market : the key success factors for the fashion industry in Switzerland

Mustajbasic, Andrea ; Bélanger, Josée (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDEE 371.

The development of technology and expansion of easy internet-access has impacted customers’ lifestyles and purchasing behavior. The fast-changing digital environment has disrupted the customer journey and thus created new business models in retail. Yet neither online shopping nor offline stores are meeting customers’ needs nowadays. This paper initiates the study by defining the two key terms...