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What differences exist between Lavaux’s perception and its promoted image, and how can the promotion be adjusted to ensure consistency and improve the knowledge of the area?

Crot, Céline ; Depetris-Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 55.

Lavaux, the Swiss vineyard which has been part of the UNESCO World Heritage List since 2007, is renowned for its terrace vineyards, its traditions, its breath-taking views on the Geneva Lake, and its unique landscape configuration. The purpose of this report is to provide an in-depth analysis of the perception and behaviour of the public towards Lavaux, and to compare them with the promotion of...