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Haute école de gestion de Genève

Acceptance of digital payment methods in Switzerland

Milla Rodriguez, Allison ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 41.

The advent of the technology brings new possibilities in term of payment solutions and as a consequence the use of cash is declining. There are even regulations that force people to pay by electronic methods depending on the amount/or the country. These regulations limit the amount of cash in a single transaction to combat illegal practices. Indeed, cashless payment methods offer transparency and...

Haute école de gestion de Genève

Can a green mobile telephony operator succeed in Switzerland ?

Robert, Aurélien ; Dubosson-Torbay, Magali (Dir.)

Mémoire de diplôme HES : Haute école de gestion de Genève, 2007 ; TDEE 52.

A very entrepreneurial intuition happened to be at the source of this project. The intuition that the Swiss mobile telephony market is a “green-able” one, meaning a new virtual operator whose value proposition relies on the ethics of its functioning and offer could be launched: a green mobile operator. Thus, this document aims at inquiring whether such an operator would actually be relevant,...

Bibliothèque de Genève

Carte du touriste de la Suisse

Berne : Kümmerly et Frey, [ca. 1950]

Haute école de gestion de Genève

A cluster analysis of multidimensional poverty in Switzerland : Cahier de recherche

Ferro Luzzi, Giovanni ; Flückiger, Yves ; Weber, Sylvain

The measurement of poverty has often been criticized for relying solely on measures of financial deprivation. Poverty being a multidimensional state, related to health, schooling, living environment, psychological state as well as social tides, care should be taken to integrate these various components to have a proper picture of poverty. This is especially true for rich countries where poor...

Haute école de gestion de Genève

Disruptive Technology in business innovation : how is the digitalization going to transform jobs in the banking industry in Switzerland?

Stajic, Maja ; Ruiz, Frédéric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 46.

Digital transformation has been a popular topic in Swiss banks for many years due to the benefits that it provides to financial institutions, such as improving internal processes and achieving tasks efficiently. Nevertheless, this trend is considerably transforming jobs and the role of the workforce. Switzerland is well-known for its expertise in financial services and its banking industry...

Haute école de gestion de Genève

How could Tippytea penetrate the organic, sustainable and premium Swiss tea market?

Culebras Almeida, Ana ; Mugione, Fiorina (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 34.

The research’s goal is to provide insights about tea market opportunities in Switzerland, and to analyse how a Small and Medium-Sized Enterprise (SMEs) from Ecuador can deal with the export process for the first time and build up a business strategy to enter a new market. The report analysed the different barriers such as, the poor infrastructure, lack of access to new technologies and...

Haute école de gestion de Genève

How does the knowledge of Swiss consumers on palm oil affects consumption patterns?

Abbondioli, Estelle ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 29.

Palm oil is the most produced vegetable oil and accounts for 30% of the global vegetable oil production. This significant production generates negative externalities such as contributing to climate change, deforestation of the rainforests and biodiversity loss. However, this vegetable oil holds many advantages as well, such as having the highest agricultural yield, creating jobs and wealth for...

Haute école de gestion de Genève

The industry of microbreweries in the canton of Geneva : what are the current challenges faced by microbreweries in the market of Geneva and who are their customers ?

Cochard, David ; Milet, Emmanuel (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 54.

Switzerland is the country with the highest number of breweries per capita in the world (Genillard, 2018). In 2019, the number of microbreweries is around 1000. However, it has not always been the case that Switzerland was the leading country in terms of number of microbreweries. Indeed, in 1990, there were only 32 microbreweries in Switzerland. This phenomenon is something recent and even if the...