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Can a green mobile telephony operator succeed in Switzerland ?

Robert, Aurélien ; Dubosson-Torbay, Magali (Dir.)

Mémoire de diplôme HES : Haute école de gestion de Genève, 2007 ; TDEE 52.

A very entrepreneurial intuition happened to be at the source of this project. The intuition that the Swiss mobile telephony market is a “green-able” one, meaning a new virtual operator whose value proposition relies on the ethics of its functioning and offer could be launched: a green mobile operator. Thus, this document aims at inquiring whether such an operator would actually be relevant,...