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    Haute école de gestion de Genève

    Dashboard as an action plan : how to reach the target population

    Chirkova, Ekaterina ; Fragnière, Emmanuel (Dir.) ; Barbieri, Silvio (Codir.)

    Mémoire de master : Haute école de gestion de Genève, 2013 ; MASBA 13.

    This study presents a case of Aidan College. The research focus is on the amelioration of web content to recruit students. Interviews, observations, analysis of the second sources, blueprint analysis and benchmarking techniques contributed to the identification of major Internet problems that may negatively influence potential students. The research is based on scientific articles. Main topics...