Mémoire de bachelor : Haute école de gestion de Genève, 2015 ; TDEE 276.
The Swiss clock & watch industry has been the indisputable leader worldwide during many decades in terms of excellence and notoriety. Many challengers such as Japanese or American companies, tried to compete at the same level without dazzling success thus far. However, three main competitions had significant impacts on the Swiss industry over the years. The first was the new production process of...
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Mémoire de bachelor : Haute école de gestion de Genève, 2015 ; TDEE 284.
As oil became a globally traded product traders learnt to maximize their profits by moving energy commodities around the globe. Globalisation and technological development, besides having a durable positive effect on international maritime trade often triggers enormous risks. As much as financial institutions and big trading companies are trying to reconcile national differences between sourcing...
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Mémoire de bachelor : Haute école de gestion de Genève, 2008 ; TDEE 66.
Biofuels are a way of diversifying our fonts of energy and reduce transportation environmental impact. In Europe, the emergence of this market is driven by policy. Biofuels can potentially bring solutions to energy market and give incentives to develop agriculture. But their development created a distortion on the markets and production sustainability is a serious issue. This makes the further...
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Mémoire de diplôme HES : Haute école de gestion de Genève, 2007 ; TDEE 52.
A very entrepreneurial intuition happened to be at the source of this project. The intuition that the Swiss mobile telephony market is a “green-able” one, meaning a new virtual operator whose value proposition relies on the ethics of its functioning and offer could be launched: a green mobile operator. Thus, this document aims at inquiring whether such an operator would actually be relevant,...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 94.
The aim of this thesis is to find a solution to enhance the experience of tourists visiting the Swiss city of Lucerne. The extensive research carried out as part of the thesis suggests that the development of a state-of-the-art Augmented Reality (AR) application for mobile phones could be a solution. It could provide tourists with a personalized itinerary of the city centre according to their...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 81.
The research objective of this report is to show the impact of reputation risk linked to Glencore’s activities in the DRC. In order to measure the impact of reputational risk, a focus is made on Glencore’s share price. In the first part of this report, the introduction helps the reader to get important contextual information about Glencore’s background and activities in the DRC. An emphasis...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 97.
The fashion industry is one of the most polluting industries in the world (McFall- Johnsen, 2019). Simultaneously the industry is extremely lucrative; the business dedicated to the sale of clothing is worth around $ 1.3 trillion globally in 2016 and is forecasted to reach $1.6 trillion in value in 2020 (Sheng, 2017). The global demand for clothing is growing rapidly and therefore, there is a...
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Mémoire de bachelor : Haute école de gestion de Genève, 2015 ; TDEE 274.
Caran d’Ache is celebrating its 100 years anniversary this year and has become through the years the emblem of Swiss manufacturing tradition. However, constant increasing competition, emerging new technologies and marketing concepts forces the brand to continuously reinvent itself. Currently, the ultimate marketing trend is called brand experience. Brands are competing against each other to...
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Mémoire de bachelor : Haute école de gestion de Genève, 2014 ; TDEE 239.
In this study, we will first explore the definition of innovation and reverse innovation. Innovation is on every lip now and it is important to explore and define clearly their exact meaning for this study. Reverse innovation is one of the most important concepts in a study about China. As Roger L. Martin, dean of the Rotman School of Management, University of Toronto said, “Water may not flow...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 98.
The election of Donald J. Trump at the presidency of the world-biggest economy has been the beginning of important changes in the international order and more specifically in the rules-based trading system. Under his leadership, the US has imposed, in successful waves, tariffs and trade-restrictive measures on imported goods coming from most of its trading partners and this in parallel of the...
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