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Haute école de gestion de Genève

Spain and Switzerland: observation of the management of the Covid-19 crisis and its economic impact

Poch, Julien ; Pasche, Cyril (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDEE 455.

Under normal conditions, economies go through boom-and-bust cycles. Covid-19 highlighted the problem of uncertainty in the economy that authors such as Frank Knight have proposed, particularly the unpredictable nature of economic systems. It is in this aspect that the analysis of the phenomenon is of particular interest, with the aim of understanding the repercussions that the response, in the...

Haute école de gestion de Genève

Explorative market research on a family farm business in Switzerland : how can a family farm business effectively implement a marketing strategy in order to be profitable and grow in the meat industry in Switzerland ?

Weber, Jenny ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 77.

On average, three farms disappear every day in Switzerland. Small-scaled farms are the most affected by this downturn (Conrad Widmer, 2019). However, larger farms (over 50 ha) have increased. The consequence of this trend is that larger farms represent now a bigger share in Switzerland farming market, at the expense of smaller farms. How can small farms survive in this fast changing and...

Haute école de gestion de Genève

Implications for shipowners and charterers of the IMO 2020 low sulphur regulations

Marsolais, Jerome ; Reboulleau, Jerome (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 78.

The objective of this thesis is to evaluate the effects of the implementation of the International Maritime Organization (IMO) 2020 regulations of low Sulphur emissions on the shipping industry. The new amendments to MARPOL Annex VI that came into force on January 1st, has generated as great deal of anticipation and uncertainty for shipowners and market participants. The choices that...

Haute école de gestion de Genève

Legal and ethical constraints in the use of Artificial Intelligence (AI) by Swiss health insurance companies

Truniger, Kerim ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 83.

Experts in new technologies and economists seem to agree: robotics and deep learning by machines will change most of the economic activities in the coming decades, at a very fast pace. If in the past, technological changes mainly brought about gradual increases of efficiency in human work; robotics and the availability of big data, used with Artificial Intelligence (AI) will bring about...

Haute école de gestion de Genève

Given the rise of Electric Vehicles (EVs), to what extent is vertical integration a Critical Success Factor (CSF) for carmakers to be successful in the new automotive industry ?

David, Laszlo ; Willson, Philip (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 84.

The automotive industry generated a revenue of USD 5.135 trillion in 2017 and is expected to produce one of USD 8.931 trillion by 2030. However, despite an increase of roughly 174% of the market value (Krings et al., 2018), traditional and iconic automotive OEMs (original equipment manufacturers) may in the same period see their share of value-added margin decrease from 50-55% to 35-40%...

Haute école de gestion de Genève

The effects of self-driving vehicles on the insurance industry

Voitchovsky, Jérémy Karim ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 63.

In a not too distant future, autonomous vehicles might be part of our life, offering us a new type of mobility with promising benefits. Nevertheless, they are also expected to disrupt our environment in all kind of manners and potentially threaten sectors related to transports and mobility. The main objective of this thesis was to understand and find out the different effects that those could...

Haute école de gestion de Genève

International promotion of japanese new no-agestatement Whiskies : exploring swiss consumers’ perception

Silva Feliciano, Davide ; Regnier, Philippe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 62.

Japanese Whisky has seen a tremendous jump in popularity in the recent years. Collecting numerous rewards in the first years of the new century, made the spirit coming from the country of the rising sun extremely sought after. So much so that the distilleries in Japan could not keep up with the fast-growing demand coming from outside of the land. Being between a rock and a hard place, they had to...

Haute école de gestion de Genève

Implementation of smart contract in the Liquefied Natural Gas trade

Sananes, Gary ; Piller, Robert (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 61.

In this Bachelor thesis, we will study all the key aspects for the implementation of a smart contract for a Liquified Natural Gas (LNG) trade. As starting point, a brief introduction about LNG is written to realise the specificities of the commodity traded. Then, smart contracts will be presented as well as its fundamental goal and the key concerns about how English law is regulating them....

Haute école de gestion de Genève

Synergies in Mergers & Acquisitions : a comparative sectoral analysis

Öztürk, Aysenur ; Esposito-Cano, Antoinette (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 60.

Synergies or rather the non-achievement of synergies has been the major reason for many failures with regard to mergers and acquisitions. Though success does exist in certain sectors. This brings me to the research question of this thesis: Synergies achieved in the Pharmaceutical and Beauty–Personal Care sectors: Illusion or Real Value Creation? The principal purpose of this research study is...

Haute école de gestion de Genève

Analysis and recommendations for the communication’s strategy and channels of CHIC

Lécureux, Giulia ; Montandon, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 59.

The 2019 edition of the China Hardware Innovation Camp (CHIC), in which the author is representing the Geneva School of Business Administration, has seen a growth in the number of teams which raised managerial and promotional questions. The importance to address the communication side of CHIC has grown since the ultimate objective of its founders, Marc Laperrouza and Marius Aeberli, is to scale...