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Haute école de gestion de Genève

Acceptance of digital payment methods in Switzerland

Milla Rodriguez, Allison ; Depetris Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 41.

The advent of the technology brings new possibilities in term of payment solutions and as a consequence the use of cash is declining. There are even regulations that force people to pay by electronic methods depending on the amount/or the country. These regulations limit the amount of cash in a single transaction to combat illegal practices. Indeed, cashless payment methods offer transparency and...

Haute école de gestion de Genève

Analysis and critics of a professional service compagny's corporate social responsibility report

Andriamanga, Mark ; Maeder, Eric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2014 ; TDEE 229.

The thesis explores a topic that has been insignificantly addressed in Corporate Social Reporting (CSR) literature: CSR within professional service companies, more specifically the quality of CSR reporting within a professional service company. Considering that Sustainability and CSR have become hot topics in the recent years, it is with no surprise that CSR reporting, which measures and reports...

Haute école de gestion de Genève

Analysis and recommendations for the communication’s strategy and channels of CHIC

Lécureux, Giulia ; Montandon, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 59.

The 2019 edition of the China Hardware Innovation Camp (CHIC), in which the author is representing the Geneva School of Business Administration, has seen a growth in the number of teams which raised managerial and promotional questions. The importance to address the communication side of CHIC has grown since the ultimate objective of its founders, Marc Laperrouza and Marius Aeberli, is to scale...

Haute école de gestion de Genève

Analysis of Instagram product placement influence on consumers for the beauty industry

Schmidt, Elia ; De Schepper, Jan (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 44.

At a time where technology and digital is omnipresent, Influencer marketing became the new tool for digital marketing. Lately, social media, in particular Instagram, became as much as social network as a marketing platform for business. In this thesis, the author analyses the influence of Instagram product placement on consumers for the beauty industry. The purpose of this research is to...

Haute école de gestion de Genève

Analysis of the assessment of risks related to working conditions in mines and how to improve it

Läuchli, Evelyne ; Fragnière, Emmanuel (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2014 ; TDEE 236.

Metals and Minerals are commodities essential to the development of a country and to the survival of an individual, but the press relates relatively often tragic accidents happening in mines. Moreover, NGOs and other organisations regularly point the finger to the practices of the extractive industry in terms of sustainability. Therefore I wanted to see what the reality was and why companies...

Haute école de gestion de Genève

Anonymity, hacking and cloud computing forensic challenges

Piguet, Jérémie ; Billard, David (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2016 ; TDIG 136.

Cloud Computing is rising and becomes more complex with the daily addition of new technologies. Huge amounts of data transits through the Cloud networks. In the case of a cyber-attack, it can be difficult to analyze every single aspect of the Cloud. Legal challenges also exist due to the local positioning of Cloud servers. This research paper aims to alleviate the challenges in Cloud computing...

Haute école de gestion de Genève

Application repetitor

Pedro Pinto, Diana ; Dugerdil, Philippe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIG 162.

Haute école de gestion de Genève

Archives 2.0 : the next generation websites for archival holdings

Goulet, Marylène ; Schneider, René (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2010 ; TDB 2120.

The emerging technologies, also known as web 2.0, have changed the online world as we know it. In the recent years, public and academic libraries have made the shift from paper to digital and have affirmed their presence on the web with those 2.0 tools as means of communication, engaging their public and crowdsourcing their collections. However public and historical archives have been somewhat...

Haute école de gestion de Genève

Are millennials brand-loyal in the apparel industry?

Berra, Nicole ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 49.

This thorough study in consumer insights about millennials and the apparel industry aims at understanding what is going on in their minds and to which extent theories established by researchers and scholars are reflective of their loyalty towards brands. The literature review will give you, readers, the palette of the branding concepts which are complex, and these ones’ goal is to group unique...

Haute école de gestion de Genève

Asian competition in the clock & [and] watch sector : what threats tp the Swiss industry ? = Asian competition in the clock and watch sector : what threats to the Swss industry ?

Guidi, Valentin ; Régnier, Philippe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2015 ; TDEE 276.

The Swiss clock & watch industry has been the indisputable leader worldwide during many decades in terms of excellence and notoriety. Many challengers such as Japanese or American companies, tried to compete at the same level without dazzling success thus far. However, three main competitions had significant impacts on the Swiss industry over the years. The first was the new production process of...