Perfeziona i miei risultati

International promotion of japanese new no-agestatement Whiskies : exploring swiss consumers’ perception

Silva Feliciano, Davide ; Regnier, Philippe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 62.

Japanese Whisky has seen a tremendous jump in popularity in the recent years. Collecting numerous rewards in the first years of the new century, made the spirit coming from the country of the rising sun extremely sought after. So much so that the distilleries in Japan could not keep up with the fast-growing demand coming from outside of the land. Being between a rock and a hard place, they had to...