In: Studies in Communication Sciences, 2013, vol. 13, no. 2, p. 139-147
tWith the rise of Web 2.0 the discussion about professional journalism changing radically or even becom-ing obsolete in the future has intensified. Up to now, empirical findings mainly stem from research on(micro-)blogging and show its complementary rather than equivalent function compared with profes-sional journalism. Amazingly, the performance of collaborative amateur news websites with an...
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In: Business Research Quarterly (BRQ), 2014, vol. 17, p. 129-148
Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of...
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In: Journal of Services Marketing, 2020, vol. 34, no. 3, p. 299-316
Purpose – The growing service sector has experienced several revolutions that have transformed the way services are created and delivered. In parallel, services increasingly pique the interest of scholars, resulting in an expanding body of knowledge. Accordingly, it is time to reflect on extant service research, assess its boundaries, and think about its future. This paper aims to consider...
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In: Service Business, 2007, vol. 1, p. 93-117
This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual...
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In: Journal of Corporate Citizenship, 2011, no. 42, p. 73-91
Organisations need to legitimise their behaviour in order to be accepted and supported by society. This study analyses the different perspectives on corporate social responsibility (CSR) in a multi-method approach. First, a content analysis of the companies’ annual and CSR reports and qualitative interviews with the communications executives analyses the social engagement that is...
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