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The Influence of Socio-Cultural Background and Product Value in Usability Testing

Sonderegger, Andreas ; Sauer, Juergen

In: Applied Ergonomics

This article examines the influence of socio-cultural background and product value on different outcomes of usability tests. A study was conducted in two different socio-cultural regions, Switzerland and East Germany, which differed in a number of aspects (e.g. economic power, price sensitivity and culture). Product value (high vs. low) was varied by manipulating the price of the product....