Università della Svizzera italiana

Analyzing cultural tourism promotion on Instagram : a cross-cultural perspective

Mele, Emanuele ; Kerkhof, Peter ; Cantoni, Lorenzo

In: Journal of travel & tourism marketing, 2021, vol. 38, no. 3, p. 326-340

A lack of cross-cultural research has been identified regarding cultural tourism promotion on social media. Using the dimensions of Collectivism-Individualism, Power Distance, and High-Context vs. Low-Context communication, we content analyze cultural value differences in Instagram posts promoting cultural tourism – published by the national tourism organizations of Chile, Portugal, USA, and...

Università della Svizzera italiana

Exploring and experimenting cooperative design

Salomão, David ; Cantoni, Lorenzo

In: Lecture notes in computer science Volume 9186, 2015, pp 149-156, 2015, vol. 9186, p. 149-156

This paper describes a community co-design approach performed in rural Mozambique. It discusses the experiences and experiments performed in a community multimedia center towards creating services with inherent values for daily community activities. The design approach pursues a holistic interpretation of community needs, and discusses emerging, new and creative applications for future community...

Università della Svizzera italiana

UK travel agents’ evaluation of eLearning courses offered by destinations : an exploratory study

Kalbaska, Nadzeya ; Lee, Hee Andy ; Cantoni, Lorenzo ; Law, Rob

In: Journal of hospitality, leisure, Ssort & tourism education, 2013, vol. 12, no. 1, p. 7-14

This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on...

Università della Svizzera italiana

La “seconda vita” digitale delle riviste di turismo

Lizzi, Giulio ; Cantoni, Lorenzo

In: Problemi dell'informazione, 2012, vol. 3, p. 365-380

Al centro di questa ricerca c’è il problema dell’ibridazione digitale delle riviste di turismo: in particolare, si intende capire in che modo queste mettono a frutto la loro presenza online al fine di ampliare il loro pubblico e il loro business. Grazie a una griglia, disegnata con lo scopo di mappare tutti i tipi di contenuti e funzionalità offerti da un campione di 120 riviste online di...

Università della Svizzera italiana

Usability evaluation of an eLearning course presenting a regional destination : the case of “Ticino Switzerland Travel Specialist”

Kalbaska, Nadzeya ; Jovic, Angelina ; Cantoni, Lorenzo

In: e-review of tourism research, 2012, vol. 10, no. 2, p. 31-34

In recent years Destination Management Organizations (DMOs) have started to offer eLearning courses, which train travel agents and tour operators to promote better tourism destinations. eLearning courses increase marketing activities of a DMO also they meet the needs of travel agents, who are in search of new unique selling points in the threatening context of eTourism disintermediation....

Università della Svizzera italiana

Using Self-Efficacy to measure primary school teachers’ perception of ICT : results from two studies

Fanni, Francesca ; Rega, Isabella ; Cantoni, Lorenzo

In: International journal of education and development using ICT, 2013, vol. 9, no. 1, p. 100-111

The aim of this article is twofold. First, the final results of two research projects, which investigated the impact of Information and Communication Technology (ICT) on primary schools teachers in disadvantaged areas in Brazil (BET k-12) and South Africa (MELISSA), are presented and discussed. Second, the Self-Efficacy construct is proposed as a tool to measure how teachers’ perception of...