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Member Values Over Time : A Study of the Relationship Between Member Values, Age and Length Of Membership

Suter, Peter ; Gmür, Markus

In: Journal of Nonprofit & Public Sector Marketing, 2018, p. 1-26

Expectations from association members change over time in two respects: age and length of membership. In product and service marketing literature the fact of changing needs and expectations during a customers’ life cycle is already well explored. So far, this is not the case in the research of member in nonprofit organizations. The paper closes this research gap from a member value...