In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...
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Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...
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Thèse de doctorat : Università della Svizzera italiana, 2009.
This dissertation examines the question, how Swiss German media cover the topic of overweight. Over the last years overweight has gained an increased interest in the Swiss media. The public awareness for overweight and obesity in Switzerland was raised in the mid 1980ies. In newspapers the topic gained public interest in the 1990ies, parallel to the publication of the fourth Swiss report on...
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Thèse de doctorat : Università della Svizzera italiana, 2009.
The doctorate is a degree that has been influenced by developments in society and higher education over the last decades. The international literature has widely acknowledged differences in the doctorate between disciplines as well as between national contexts. In some contexts, new types of doctoral degrees, including professional doctorates, have emerged. This piece of research is interested in...
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In: The Europeanisation of International Law, 2008, p. 137-160
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In: Sprachspiegel, 2007, no. 6, p. 170-181
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Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007ECO006.
In Switzerland, relatively little effort has been put into assessing the role and potential of market information and market discipline in banking regulation and supervision. This thesis represents the first attempt to address the issue in a comprehensive way. The first two papers explore to what degree the market disciplines Swiss banks, both directly and indirectly. The empirical results...
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In: Journal of Cultural Heritage, 2006, vol. 7, no. 4, p. 286-300
Fifty crucible fragments and 10 fragments of the melting furnace of the forest glassworks of Südel (1723–1741, Ct. Luzern), were analyzed by petrographic, mineralogical and chemical techniques in order to assess the temperature reached in the melting chamber and to find out which raw materials were used to make the crucibles and the melting furnace. Since the crucibles were used in the melting...
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This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...
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