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Université de Fribourg

The Dynamics and Evolution of the Service Marketing Literature: 1993-2003

Furrer, Olivier ; Sollberger, Pierre

In: Service Business, 2007, p. 93-117

This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual...