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The antecedents of response strategies in strategic alliances

Tjemkes, Brian ; Furrer, Olivier

In: Management Decision, 2010, vol. 48, no. 7, p. 1103-1133

Purpose : Strategic alliances involve uncertainty, interdependence, and vulnerability, which often create adverse situations. This paper seeks to understand how alliance managers respond to these adverse situations by examining the influence of four exchange variables on response strategies. Design/methodology/approach : A scenario-based experiment provides empirical support for a typology...