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Université de Fribourg

A Model of Response Strategies in Strategic Alliances : A PLS Analysis of a Circumplex Structure

Furrer, Olivier ; Tjemkes, Brian ; Henseler, Jörg

In: Long Range Planning, 2012, vol. 45, no. 5-6, p. 424-450

The few studies investigating partners’ response behavior in strategic alliances often fail to provide empirical support for a large proportion of the relationships they hypothesized. This discrepancy between theory and empirical findings could be attributed to a misconceptualization of response strategies as independent from each other. Indeed, response strategies could be better...

Université de Fribourg

The antecedents of response strategies in strategic alliances

Tjemkes, Brian ; Furrer, Olivier

In: Management Decision, 2010, vol. 48, no. 7, p. 1103-1133

Purpose : Strategic alliances involve uncertainty, interdependence, and vulnerability, which often create adverse situations. This paper seeks to understand how alliance managers respond to these adverse situations by examining the influence of four exchange variables on response strategies. Design/methodology/approach : A scenario-based experiment provides empirical support for a typology...