Perfeziona i miei risultati

Institution

Collection spécifique

Lingua

  • Inglese (29) disattivare il filtro

Domaine

Université de Fribourg

A Hierarchical Framework of New Products Development : an Example from Biotechnology

Alexandre, Maria Tereza ; Furrer, Olivier ; Sudharshan, D.

In: European Journal of Innovation Management, 2003, vol. 6, no. 1, p. 48-63

Many new products are based on new technologies, which may in turn be based on new scientific discoveries. The extant literature on new product development has focused on how a firm may successfully commercialize new products. There is a corporate cost associated with new product failure, which extends beyond the final product-manufacturing corporation to all the parties involved in the...

Université de Fribourg

Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach

Arifine, Ghizlane ; Felix, Reto ; Furrer, Olivier

(Working Papers SES ; 501)

Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...

Université de Fribourg

Management Students’ Attitudes Toward Business Ethics : A Comparison Between France and Romania

Bageac, Daniel ; Furrer, Olivier ; Reynaud, Emmanuelle

In: Journal of Business Ethics, 2011, vol. 98, no. 3, p. 391-406

This study focuses on the differences in the perception of business ethics across two groups of management students from France and Romania (n = 220). Data was collected via the ATBEQ to measure preferences for three business philosophies: Machiavellianism, Social Darwinism, and Moral Objectivism. The results show that Romanian students present more favorable attitudes toward Machiavellianism...

Université de Fribourg

The Customer Experience Ecosystem in Two Cultural Contexts

Barari, Mojtaba ; Furrer, Olivier

In: Journal of Financial Services Marketing, 2018, vol. 23, p. 234-243

This study focuses on the development of a customer experience ecosystem during a journey which is embedded in meso- and macro-layers. Using the critical incident technique, the author collected in-depth interview data from bank customers in Switzerland and Iran to empirically study this ecosystem, including customer– company interaction in the micro-layer and social context of the...

Université de Fribourg

Robustness and Cross-cultural Equivalence of the Cultural Intelligence Scale (CQS)

Bücker, Joost ; Furrer, Olivier ; Peeters Weem, Tanja

In: Journal of Global Mobility, 2016, vol. 4, no. 3, p. 300-325

The purpose of this paper is to assess the cross-cultural equivalence of the fourdimensional 20-item Cultural Intelligence Scale (CQS) and the two-dimensional 12-item cultural intelligence (CQ) short scale. Furthermore, the study elaborates on the results by discussing the differences between culturally equivalent and culturally non-equivalent items.

Université de Fribourg

The Impact of Cultural Intelligence on Communication Effectiveness, Job Satisfaction and Anxiety for Chinese Host Country Managers Working for Foreign Multinationals

Bücker, Joost J.L.E. ; Furrer, Olivier ; Poutsma, Erik ; Buyens, Dirk

In: The International Journal of Human Resource Management, 2014, vol. 25, no. 14, p. 2068-2087

Cultural intelligence (CQ) is an important construct attracting growing attention in academic literature and describing cross-cultural competencies. To date, researchers have only partially tested the relationship between CQ and its dependent variables, such as performance. In this study, the relationship between CQ and communication effectiveness and job satisfaction is measured in a sample...

Université de Fribourg

Measuring cultural intelligence: a new test of the CQ scale

Bücker, Joost‏ J.L.E. ; Furrer, Olivier ; Lin, Yanyan

(Working Papers SES ; 461)

Despite an increasing number of publications on cultural intelligence (CQ), the operationalization and conceptualization of this construct demand further attention. In this replication study among 308 experienced overseas Chinese respondents, a two-dimensional structure seems to better represent the data than the original four-dimensional CQ scale. The results of the analysis identify two new...

Université de Fribourg

Research on the Strategy of Multinational Enterprises : Key Approaches and New Avenues

Dabic, Marina ; González-Loureiro, Miguel ; Furrer, Olivier

In: Business Research Quarterly (BRQ), 2014, vol. 17, p. 129-148

Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of...

Université de Fribourg

Dynamic capabilities to match multiple product generations and market rhythm

Dacko, Scott G. ; Liu, Ben S ; Sudharshan, D. ; Furrer, Olivier

In: European Journal of Innovation, 2008, vol. 11, no. 4, p. 441-471

Purpose : The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the interaction between a firm’s technological readiness to launch NPs and a market’s receptivity in...

Université de Fribourg

A framework for innovative service design

Furrer, Olivier ; Sudharshan, Devanathan ; Tsiotsou, Rodoula H. ; Liu, Ben S.

(Working Papers SES ; 476)

Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the...