Haute école de gestion de Genève

Explorative market research on a family farm business in Switzerland : how can a family farm business effectively implement a marketing strategy in order to be profitable and grow in the meat industry in Switzerland ?

Weber, Jenny ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 77.

On average, three farms disappear every day in Switzerland. Small-scaled farms are the most affected by this downturn (Conrad Widmer, 2019). However, larger farms (over 50 ha) have increased. The consequence of this trend is that larger farms represent now a bigger share in Switzerland farming market, at the expense of smaller farms. How can small farms survive in this fast changing and...

Haute école de gestion de Genève

Leading Millennials : what motivates and retains a labeled generation ?

Sukariyeh, Jude ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 80.

This research aims at understanding why are Millennials’ a labeled generation, what are their characteristics and how can Leaders motivate as well as retain them. To do so, theories and studies are explored to see to which extend theory confirms what is observed in practice. The literature review attempts to share a storyline with the readers. The research covers various topics, from the...

Haute école de gestion de Genève

Can secondhand shops be perceived as potential successful business opportunities while simultaneously reducing the negative impact of the fashion industry in Geneva ?

Guenin, Olivia ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 97.

The fashion industry is one of the most polluting industries in the world (McFall- Johnsen, 2019). Simultaneously the industry is extremely lucrative; the business dedicated to the sale of clothing is worth around $ 1.3 trillion globally in 2016 and is forecasted to reach $1.6 trillion in value in 2020 (Sheng, 2017). The global demand for clothing is growing rapidly and therefore, there is a...

Haute école de gestion de Genève

The effectiveness of the Swiss and Canadian antibiotic distribution system compared

Janett, Sophie ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 104.

The aim of research paper was to explore the current antibiotic distribution system in Switzerland, as well as all the important players of this complex industry. In order to better understand how this industry functions. It is important to get a big picture by understanding the implication of pharmaceutical companies, health insurance companies, hospitals, doctors, pharmacies and drugstores, and...

Haute école de gestion de Genève

Understanding the intention-behaviour gap in eco-friendly consumption : why consumers’ eco-friendly purchase intentions differ from their actual purchasing behaviour ?

Teixeira, Stefanie ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 105.

Due to current global challenges, changes in consumer behaviour are required for an eco-friendly development based on responsible demand (Hirsch and Terlau, 2015). However, a difference between intentions towards eco-friendly consumption and actual behaviour has been observed (Hirsch and Terlau, 2015). For instance, 30% to 50% of consumers mentioned intend to purchase eco-friendly products,...

Haute école de gestion de Genève

How can high-end makeup brands suit the Generation Z’ sense of beauty?

Berisha, Trina ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 65.

The Bachelor Project explores the beauty industry, analyses the major makeup brands on the market and studies the Generation Z as a consumer. High-end makeup brands are facing gaps in reaching the Generation Z, and since it is about to become the biggest global consumer, there is a need to understand and suit this generation’s sense of beauty. The objective is to identify the efforts several...

Haute école de gestion de Genève

Are millennials brand-loyal in the apparel industry?

Berra, Nicole ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 49.

This thorough study in consumer insights about millennials and the apparel industry aims at understanding what is going on in their minds and to which extent theories established by researchers and scholars are reflective of their loyalty towards brands. The literature review will give you, readers, the palette of the branding concepts which are complex, and these ones’ goal is to group unique...

Haute école de gestion de Genève

How can businesses use positive leadership to achieve greater success in a workplace that motivates millennials?

Alonso De Celada, Guillermo ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 48.

In todays’ fast changing World, organizations’ leaders must be quick to react and adapt to the evolution of society. Because of this fast-paced society, leaders have to take into account the arrival of new generations that come with new mentalities. However, how well matches the conventional manner to lead with the new generations? This report has for objective to explore, understand and...

Haute école de gestion de Genève

The use of digital marketing in the Swiss automotive retail industry : how does the Swiss automotive retail industry use digital marketing for dealerships to drive revenue and brand awareness?

Sengupta, Joya ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 45.

Marketing is about “creating customer value and relationships” (Kotler, Armstrong 2014, p. 16). However, this reality has changed over the years especially since the shift towards digital. New tools and influences appeared, therefore impacting the consumers shopping habits. Moreover, consumers today have a much wider choice to pick from and many purchasing possibilities. What about the...

Haute école de gestion de Genève

What are the benefits and risks related to the feasibility of opening a crèche in Geneva?

Oliveira Carneiro, Diana Cristina ; Connerton, Timothy (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 42.

Childcare aims at providing a high-quality care of the children, allowing the parents to better reconcile professional and personal life. Childcare institutions are expected to choose their educational program in a manner that it helps the child to develop emotional, social, cognitive and physical skills. Theory proves that a high-quality childcare has a positive impact on the child’s...