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    Université de Fribourg

    Web Analytics : explorative Analyse zu Einsatz, Nutzen und Problemen

    Zumstein, Darius ; Meier, Andreas (Dir.)

    Thèse de doctorat : Université de Fribourg, 2012.

    In the Internet economy and information society, corporate websites have become an essential instrument of information, communication and business transactions. With the increasing Web usage and shift of transactions to the Web, analysing and controlling website usage and e-business – Web analytics – is increasingly being recognized as an important task for website operators and e-business...