Thèse de doctorat : Université de Fribourg, 2012 ; no. 1742.
Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities.This dissertation can be split into three parts: In the first...
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