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Analyzing cultural localization in online tourism promotion

Mele, Emanuele ; Cantoni, Lorenzo (Dir.) ; Kerkhof, Peter (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2020 ; 2020COM006.

Tourism and culture are strongly intertwined. People can experience culture before, during and after their journey, both in the offline and in the online world. Arguably, the internet is among the main sources of inspiration and information retrieval for tourists, who navigate social media and websites to know more about the destination, its products and services. Following the developments in...